Assessing Visitors’ Understanding of River National Park Functions and Landscapes

The assessment of visitor understanding and perceptions natural landscapes attitudes towards functions a river national park is important for the acceptance success management. study asked 426 visitors to Donau-Auen (Danube Floodplains) National Park in Eastern Austria about their affinity brand, park, what extent perceive Danube Floodplains as at all. results show that large proportion respondents have some parks functions. Many sense being park. However, 60% respondents, brand played almost no role visit Visitors who higher showed stronger agreement with Those images from depicted were judged by majority be typical but also meadows. Differences regarding not found among segments. Implications environmental communication are presented.